A strong desire to communicate and to express myself made me turn to a Communications and Public Relations University, in Bucharest. However, due to my constant predisposition towards all that is esthetically beautiful, I opted for a masters that combined both the demands of society, and my own personal needs, Management of Luxury Goods and Services, in the Principality of Monaco.
After receiving my diploma, and after a thorough introspection and a long series of trips, including an extended stay in Paris, I decided, with hope and courage, to go back to what I was always passionate about: the esthetically beautiful. This time expressed through a new jewelry line named in a minimalist and primordial manner, BONE.
Ioana Liliana Gheorghe
Love is Dead.
BONE products are extravagant, memorable, clearly not vital, but incredibly necessary.
Eclectic, and full of personality, BONE accessories meet the characteristics of any luxury brand, like design and quality, but without the corresponding high price tag. In a versatile way, BONE is both for the woman that wears the latest IT dress to go to a champagne brunch, as well as the girl who pairs it with a cotton tank for the next night out in a hip and underground club.
The materials used are similarly special, and natural, yet the method in which they are acquired is a a secret process. All that can be revealed is that culture pearls, coral, ammonite, quartz, but also all types of crystals, porcelain, and many similar materials, play an important role in completing this mysterious process.
BONE products transcend seasonal trends, combining classic influences with modern ones, vintage treasures with modern elements, and elegant pieces with avant-garde details. Inspired by history, architecture, contemporary culture, but specifically by the magic of nature, BONE necklaces will complete any look.
Executed by hand, all products are manufactured on demand.
Love is Dead.
Love is Dead is a collection with a spirit antithetical to romantic clichés. This first BONE collection is not intended as a manifesto against the general concept of romanticism and love, but only against superficial love which is being given and taken with great ease, and which came to define contemporary society.
Inspired by literature, music, and painting … Anna Karenina, Wagner's Isolde, Ophelia, both the one outlined by Shakespeare, and the one painted by Millais, the classic Juliet, Madam Butterfly, Sibyl Vane, that of Nabokov, but especially the one described by Oscar Wilde, were all women who lived, fought, and died for love.
At the same time sensitive and strong, instinctive and rational, romantic and nonconformist, colorful and morbid, innocent and daring, this is a collection that tries to represent the complexity of femininity, distancing itself from the stereotypes usually associate with the feminine gender. Love is Dead is for the woman who only takes calculated risks, but never stopped believing in magic.